To answer the question let us have a quick look around. Online casino bonuses and their peculiarities are in our sights this time. The former is all about gaining traffic and player acquisition, while the latter is more concerned with internal casino policies, bonuses, loyalty programs, tournaments and other activities.
Experienced casino operators strive to excel at 2 kinds of marketing: we can call them “acquisition” and “ retention” marketing.
Marketing is an essential part of running a successful online casino – it is an axiom.
